Investing with a Heart by Understanding Vision and Mission

In this post, I would like to share an idea, a philiosophy which I have been thinking about recently which is on top on Value Investing Criteria which can serve as a way to start finding businesses to evaluate.

When we purchase a share of a company, we become a part owner of the business, therefore, shouldn’t we invest in businesses in which we support the “cause”.

Let me give you an example, (i will becareful of what i write so i do not direct at any specific companies.)
I will never support a company whose main business encourages people to gamble. I am not saying that it is not a profitable company, but rather, I will never want to be a owner of that company. I will also not invest into a company producing tobacco or cigar.

I realise by saying this I may turn some people off, but the truth is that I do not support the activities of these people. I do not agree to their mission or vision.

There are some companies that I find pretty neutral, like transportation, publishing etc. I do not particularly love them, but i do not disagree with them.

At first glance, it may seem that this post is pure philiosohical, but let me share why i do not think it is.

In Value Investing, we only buy businesses we understand. The key word I would like to share here is to “understand”.

Can you truly understand someone you don’t like? Well, i guess it works both ways. You may hate an enemy so much that you spend time stalking the person to find out more about his/her weaknesses to destroy him/her, but i find this foolish.

Instead, find someone you love and spend your entire life understanding more and more about the person. You will find yourself in love most of the time since you invest your resource in love.

Bringing this into investing, you should find a couple of industry you love and have passion for. An industry you love to do more research and reading on. You love to follow the news and you love to twit and facebook about it. If you already have an industry in mind, my friend, you may already have found an industry which can make you very rich.

In the book, Acres of Diamond, a man sold his house and went searching for diamonds in a faraway land. The irony is that weeks after he sold his house, the new owner looked into the river beside the house and found some shiny objects – Yes! They were diamonds.

Perhaps you already have diamonds in your mind which you specific love for certain industries and companies.

I strongly suggest you read up their Vision and Mission to see if they fall in line with your personal interest.

When you find these potential diamonds, that is when you can start to evaluate them with Value Investing Crtieria.

To learn more, come to our free workshop where we can discuss more about how to start investing in a solid manner to build your wealth.

Click HERE to book a Free Investing Workshop.

To your dreams,

Mind Kinesis Research Team

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